|Unicorn Products Limited, the UK based owner of Unicorn Darts & Cues, Gunn & Moore Cricket and Poker Million is delighted to announce the appointment of Addlon Trading as their exclusive distributor for Australia. |
Unicorn Darts are the world’s leading brand of darts, dart boards and accessories boasting an impressive 19 world championships. All PDC televised tournaments are played on Unicorn Eclipse Pro dartboards generating a staggering 4,000 hours of worldwide TV coverage in the last 12 months. Together with the finest players that make up Team Unicorn, including Phil “The Power” Taylor, 13 times World Champion and Australia’s very own Barry Jouannet, Unicorn’s reinvestment and media coverage has supported growth in dart player numbers globally.
Gunn & Moore manufacture English Willow bats in the UK and offer a complete range of high quality cricket equipment including Bats, Balls, Pads, Gloves, Helmets, Footwear, Apparel, Wicket Keeping Gloves and Accessories. Gunn & Moore sponsored players will be seen in Australia this season via English Team members - Michael Vaughan, Marcus Trescothick & Steve Harmison and New Zealander Stephen Fleming. They’ll be supported by local players James Hopes, David Hussey & Stuart Clarke among others.
“Darts & Cricket are very different businesses” says Steve Lumley, Marketing Director of Addlon “and need very different approaches. We’ve been very successful in our team sports business by offering high levels of service and employing staff who are committed to their customers and the sports they specialize in. We also place great importance on product placement to allow all our customers to trade profitably with our brands season after season.
One thing is for sure, the Australian market loves high quality products with strong brand recognition and there are no better brands than Unicorn in Darts or Gunn & Moore in Cricket. Our history is in managing high quality, globally recognized brands with Easton Baseball & Softball and Nike Bauer Hockey and we feel confident we can forge a strong market position for Unicorn’s brands.”
Darts product will come on line in Spring. Cricket product will be available in many Cricket Specialty retailers this season.
For information on Unicorn and Gunn & Moore products in Australia, please email: firstname.lastname@example.org.